For two decades, The Star Sydney has been a local landmark, deeply ingrained in Pyrmont and Darling Harbour. Committed to our communities, we strive to create fun in trusted destinations as Australia's premier entertainment hub. The Darling, and state-of-the-art venues including The Star Event Centre and The Lyric Theatre have hosted prestigious events and international acts. With extraordinary dining options, including Sokyo, BLACK Bar and Grill, Cucina Porto and our vibrant Sports Bar where the action is live and loud, we are dedicated to delivering the ultimate entertainment, hospitality, and dining experiences for all.
The Masterbrand Marketing Manager, reporting to the General Manager of Marketing, plays a key role in leading the integration of The Star Sydney’s Masterbrand campaigns across teams and property functions. This role is responsible for developing and executing major thematic campaigns, overseeing on-property brand activations, and ensuring cohesive alignment across gaming, leisure, entertainment, and other operational areas.
This is a fantastic opportunity where you can put your skills and knowledge to the test and deliver a thrilling new era for our Marketing team.
A few of your responsibilities
· Collaborate with the Creative Development Manager to shape Masterbrand positioning
· Lead thematic campaign development and manage vendor coordination
· Oversee sourcing and execution of on-property installations
· Ensure consistent theming across venues in line with brand strategy
· Drive PR efforts to enhance brand visibility and reputation
What we are looking for
· Proven experience in brand, campaign, or integrated marketing within hospitality, entertainment, or lifestyle sectors
· Strong cross-functional stakeholder management, including marketing, operations, and vendors
· Skilled in campaign execution, on-property activations, and brand storytelling
· Experience in PR and media strategy with a proactive approach to reputation management
· Creative mindset with a passion for immersive guest experiences
About you
You are a strategic and imaginative marketing leader with a strong track record in brand management, campaign development, and integrated marketing. Known for your creativity and attention to detail, you are driven by a passion for crafting campaigns that not only engage audiences but also strengthen and elevate the brand.
Your role will be pivotal in shaping the success of our Marketing team at The Star Sydney.
Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position.
Continue to SHINE at The Star!
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