Campaign Executive – TG Strategy & Customer Experience

Are you our next rising star?

Continue your career with us as a Campaign Executive in our TG Strategy & Customer Experience department.

The Star Entertainment Group (TSEG)

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices.

Our properties across Brisbane, the Gold Coast and Sydney are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.

The Campaign Executive role reports directly to the Group Manager CRM Operations and is responsible for coordinating and executing data-driven marketing campaigns across owned channels to drive customer engagement and increase patronage.

This is a fantastic opportunity where you can collaborate with internal teams and external vendors to deliver targeted, customer-centric marketing campaigns that align with The Star’s vision.

A few of your responsibilities:

• Develop and execute personalised direct marketing campaigns.
• Coordinate end-to-end campaign management, including briefing, approvals, and execution.
• Work closely with Property Marketing teams to ensure campaign success.
• Leverage CRM tools to optimise customer segmentation and targeting.
• Monitor campaign performance and provide insights for continuous improvement.

What we will be looking for:

• 3+ years of experience in marketing, loyalty programs, or CRM roles.
• Strong understanding of customer segmentation, analytics, and targeted marketing.
• Experience with CRM and campaign management platforms, preferably Salesforce.
• Excellent project management and stakeholder coordination skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

About you:

You are a detail-oriented and strategic marketer with a passion for customer engagement and data-driven campaigns. Your ability to manage multiple marketing initiatives and collaborate with various teams will ensure success in this role.

Your role will be pivotal in shaping the success of our customer marketing initiatives, ensuring The Star continues to deliver exceptional experiences to our valued guests.

Please be aware that eligibility checks may be required as part of the recruitment process and ongoing employment for this position.

Continue to SHINE at The Star.

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