For two decades, The Star Sydney has been a local landmark, deeply ingrained in Pyrmont and Darling Harbour. Committed to our communities, we strive to create fun in trusted destinations as Australia's premier entertainment hub. The Darling, and state-of-the-art venues including The Star Event Centre and The Lyric Theatre have hosted prestigious events and international acts. With extraordinary dining options, including Sokyo, BLACK Bar and Grill, Cucina Porto and our vibrant Sports Bar where the action is live and loud, we are dedicated to delivering the ultimate entertainment, hospitality, and dining experiences for all. 

The Leisure & Entertainment Marketing Manager, reporting to the General Manager Marketing, will develop and manage commercially focussed campaigns in our Entertainment, Food & Beverage and Hotels departments across The Star Sydney.

This is a fantastic opportunity where you can put your skills and knowledge to the test to deliver a thrilling new era for our Marketing department.

A few of your responsibilities

• Coordinate the execution of brand and tactical marketing campaigns in the L&E space for The Star Sydney, with a focus on Entertainment, F&B and Hotels to reach revenue targets and ROMI. 

• Create reports and measurements on the impact of marketing activity via post implementation reviews to evaluate and provide strategic direction to the General Manager Marketing 

• Ensure relevant contracted events are appropriately marketed to drive revenue through ticket sales, on-property traffic and retail activation

• Develop, implement and monitor effective communication channels and other touch points with the objective to increase brand awareness and brand affinity, whilst driving revenue and market share. 

• Leverage events by ensuring the organisation maximises the brand exposure it can achieve in all forms, identifying cross sell and up selling opportunities where possible

• Manage allocated budget including but not limited to monthly reporting and accruals 

• Develop marketing campaigns that comply with RSA and RCG codes, statutory requirements and company policy

What are we looking for 

• Minimum 7 years’ experience in marketing, advertising or brand development within a hospitality/gaming or related industry

• Tertiary degree qualified in business, marketing or related field

• Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines

• Strong communication skills to confidently lead discussions and manage expectations and demands of stakeholders across multiple jobs

• Understanding of laws as they relate to the organisation, in particular Privacy, Marketing and related laws and ability to understand regulatory legislation

About you

You are a passionate marketing leader who specialises in crafting and executing strategies to attract and engage audiences for a variety of leisure and entertainment activities. You enjoy tracking campaign and project performances, measuring success, and adjusting strategies based on data.

Your role will be pivotal in shaping the success of our Marketing operations at The Star Sydney.  

Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position. 

Continue to SHINE at The Star! 

Click on the link below to make your next career move with The Star.